Omniwallet, a new omni-channel loyalty tool

Some companies dedicated to the development of internet businesses have been researching for some time now an easy, economical and effective solution to increase omnichannel. With Omniwallet, the Somos Sinapsis agency has achieved this, taking a step forward in 360º loyalty.  This omnichannel solution achieves customer acquisition and loyalty, acting as a link between the physical and virtual worlds.  Until recently, this consisted in the development of an App, which in some cases is effective, but most of the time it has more disadvantages than benefits. Thus, Somos Sinapsis has created cards called Omniwallet, updating their data and connecting with other systems to become a bridging tool.  Onmiwallet and the use of mobile wallets By means of this simple technology […]

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Advantages of Magento 2

That Magento is a leading application for the creation and management of online shops is nothing new: many companies have been benefiting from it for some years now. Magento 2 comes in its most recent and advanced version, which means another step forward.   In the agency dedicated to business web development Somos Sinapsis, they insist that you know the improvements that have made Magento 2 the benchmark for many ecommerce. The outstanding improvements of Magento 2 With the Magento 2 version, the caching system called Varnish brings more speed than in its previous version. It has also incorporated separate databases, as well as production and development environments. In this new Magento version, its new architecture allows customisation of the new […]

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A NEW AFFILIATE PLATFORM IS BORN: SINAPSIS AFILIADOS

marketing de afiliados

If you still don’t know what an affiliate platform is, in today’s article, we are going to discover affiliate marketing through Sinapsis, an online marketing and web development agency that has just created its own affiliate platform. So the first step will be to know what affiliate marketing is. What’s affiliates marketing Affiliate marketing is one of the most popular online marketing strategies today. In short, it is a form of digital marketing totally based on obtaining results with the minimum investment for the advertiser. Unlike other strategies, in affiliate marketing the advertiser only pays for the results obtained. Its operation could not be simpler. The affiliate network is responsible for promoting the advertisers’ products or services on their websites […]

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GOOGLE KEYWORD PLANNER: MAKE THE MOST OF IT

Surely you already know Google Keyword Planner, Google’s “free” tool for doing a keyword study. It is a very useful resource to improve web positioning and is characterized by being free in most of its functions. Sadly, some of the cooler aspects of Google Keyword Planner, such as the specific search volume of keywords, Google removed from the free version. In order to access this information, it is necessary to have an active Google Ads campaign. And for that you have to pay. For this reason, the use of this tool has been falling into disuse among many SEO technicians. But the truth is that, with a few tricks, you can get a lot out of this powerful tool. Our […]

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WEB DESIGN TRENDS FOR 2020

web design

2020 has arrived, full of changes and news about web development and design. In this post we are going to discover the new tendencies in the world of the design and development web to adapt the pages to the new demands of the consumers. The big factor that has dominated web design trends in recent years has been the expansion of mobile traffic. The use of smartphones accounts for more than half of the Internet traffic. For this reason, web pages must be responsive, that is, they must be adapted to mobile devices. It is important that web pages have the following legal texts published and visible: legal notice, privacy policy and cookie policy. In this way, the website will […]

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MYSTERIES OF GOOGLE ALGORITHM

The computing universe is as infinite as it is fascinating, and one of its inhabitants are the algorithms. Much talked about lately due to Google’s algorithm. Algorithms are mathematical formulas that channel data into tangible results, something in which Google has special expertise, creator of one of the most complex algorithms today. The purpose of the Google algorithm is to position millions of websites in its search engine and reflecting the different organic results called SERP’s or in other words: the results that appear on the search page. The operation may seem complex at first glance but, and without detracting at all from Google’s excellent work, it can decrypt without problems. The professional experts in development of the SEO agency […]

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WHAT IS SOCIAL MEDIA MARKETING

More and more people are hearing about the concept of Social Media Marketing, but are we clear on what exactly it means? Social media marketing refers to a set of tools that, when put into action, open up various communication channels at a digital level. In other words, social media marketing is a 100% digital means of communication, consisting of an authentic arsenal of tools and platforms based on the all-powerful Internet. As the social media agency Somos Sinapsis knows and puts into practice, this medium has great relevance in business. And is that its ability to share and transfer information as text, images and audio between Internet users, generates many business opportunities. This would be an example of how […]

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WHAT IS AN ECOMMERCE CONSULTING

The term is on the lips of many, but there are still those who have some doubts about what an e-commerce consulting is and what its functions are. What is clear is that online sales only work if applied from professional knowledge, applying the necessary techniques and tools to make it truly effective. And this is the exclusive task of an e-commerce consultancy, which helps businesses or companies to redefine their strategies, adapting them to specific circumstances. For this, it is necessary to start from a detailed analysis of the business and its competition, to assess the possibilities of online sales. There are many factors that intervene in the strategy to be drawn, such as positioning, bandring, sales channels, etc. […]

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