Category: Transformación digital

Omniwallet, a new omni-channel loyalty tool

Some companies dedicated to the development of internet businesses have been researching for some time now an easy, economical and effective solution to increase omnichannel. With Omniwallet, the Somos Sinapsis agency has achieved this, taking a step forward in 360º loyalty.  This omnichannel solution achieves customer acquisition and loyalty, acting as a link between the physical and virtual worlds.  Until recently, this consisted in the development of an App, which in some cases is effective, but most of the time it has more disadvantages than benefits. Thus, Somos Sinapsis has created cards called Omniwallet, updating their data and connecting with other systems to become a bridging tool.  Onmiwallet and the use of mobile wallets By means of this simple technology […]

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Nuevos cursos online de DJ

Los cursos online  de DJ,  que  se realizan en un campus virtual al que se puede acceder desde un ordenador, tablet o móvil, son una experiencia  formativa  completa. En el  campus a través del que se realizan los cursos online de DJ, además de los contenidos y recursos se realizan tareas, desarrollo de proyectos musicales, discusiones en grupo y contacto con profesores y compañeros.  En la escuela de música Microfusa, se tiene la posibilidad de realizar dos tipos de cursos de DJ: el de Producción y Creación de Tracks, y el de  Iniciación  al Uso de controladoras. La escuela de dj Microfusa explica el contenido de estos cursos, que  capacitan profesionalmente a la persona que los realice. Cursos on line  […]

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Advantages of Magento 2

That Magento is a leading application for the creation and management of online shops is nothing new: many companies have been benefiting from it for some years now. Magento 2 comes in its most recent and advanced version, which means another step forward.   In the agency dedicated to business web development Somos Sinapsis, they insist that you know the improvements that have made Magento 2 the benchmark for many ecommerce. The outstanding improvements of Magento 2 With the Magento 2 version, the caching system called Varnish brings more speed than in its previous version. It has also incorporated separate databases, as well as production and development environments. In this new Magento version, its new architecture allows customisation of the new […]

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MYSTERIES OF GOOGLE ALGORITHM

The computing universe is as infinite as it is fascinating, and one of its inhabitants are the algorithms. Much talked about lately due to Google’s algorithm. Algorithms are mathematical formulas that channel data into tangible results, something in which Google has special expertise, creator of one of the most complex algorithms today. The purpose of the Google algorithm is to position millions of websites in its search engine and reflecting the different organic results called SERP’s or in other words: the results that appear on the search page. The operation may seem complex at first glance but, and without detracting at all from Google’s excellent work, it can decrypt without problems. The professional experts in development of the SEO agency […]

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WHAT IS SOCIAL MEDIA MARKETING

More and more people are hearing about the concept of Social Media Marketing, but are we clear on what exactly it means? Social media marketing refers to a set of tools that, when put into action, open up various communication channels at a digital level. In other words, social media marketing is a 100% digital means of communication, consisting of an authentic arsenal of tools and platforms based on the all-powerful Internet. As the social media agency Somos Sinapsis knows and puts into practice, this medium has great relevance in business. And is that its ability to share and transfer information as text, images and audio between Internet users, generates many business opportunities. This would be an example of how […]

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DIGITAL TRANSFORMATION AND THE IMPACT OF COVID-19

transformacion digital y covid-19

The consulting firm IDC Research Spain has carried out a study that analyzes the impact of Covid-19 on the digital transformation of the company. This is a study carried out with the aim of addressing the different intensity with which the pandemic is affecting the market in the digital transformation sector, interviewing 130 CEOs and IT decision-makers. IDC Research Spain has structured its report in four main areas: COVID-19 impact on business and billing processes COVID-19 Impact on IT Spending Remote work management Changes in the organization’s digital culture In addition, particular emphasis has been placed on the revenue perspective for 2020, the effects on IT spending, the management and use of Smart Work policies and the change in the […]

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