When you start a project on the internet, what you expect is that your future “clients” know you or find you as soon as possible. For this, it is important that you get a good position in the search engines. And that will only get you through SEO.
Well, you ask yourself, what is SEO? They are the initials of Search Enginer Optimazition. That is, SEO encompasses all the marketing strategies that help us improve the positioning of our website. And not only that. If not it also helps us to get more traffic and more visibility. It will seem a bit exaggerated, but once you have created your page, SEO is everything.
Of course there are many strategies that we can develop to improve the positioning, traffic and visibility of our website. And the intention of this small article is not to develop a thorough manual about it. There are professionals who live on it and if I explain all their secrets maybe my legs break. But what I can explain to you are five essential things that your web must have to ensure you have a good positioning. I mean basic and essential things. Simple things that you can solve without too much complication and that will make your page improve several positions in the search engines.
SEO TIP NUMBER 1. ATTRACTIVE AND RESPONSIVE WEB DESIGN
Of course, it is logical that a web page has to be attractive. That is not what searchers ask for, as common sense indicates. But also have a responsive design. That means that it must adapt perfectly to the new technologies. It should be able to visualize as well from the computer, as from a tablet or smartphone. In fact, Google rewards this factor.
SEO TIP NUMBER 2. A CLEAR AND CLEAN URL
SEO TIP NUMBER 3. THE CONTENT IS THE KING
Of course, avoid duplicate content … It does not like anyone and Google even less.
SEO TIP NUMBER 4. BEWARE WITH THE IMAGES
In SEO you have to be very careful with the images. We usually work with large, high quality images, but we must be careful because if we do not work correctly the photographs, they can slow the navigation … And that is not good.
In each image you must include its description, and it is important to include your measurements. You should also add ATL tags.
SEO TIP NUMBER 5. USE KEYWORDS
The use of keywords is very important SEO. Keywords enable crawlers to understand what your web site is about and to whom your services are targeted. A good place to add a keyword is on the label. Search engines display the tags as the title of your web page.
You can also use the keywords in the website URL and in the header tags, this will help you to get a good ranking of the page.
An agency like Somos Sinapsis can help you in a professional way to get a good SEO position.