In ecommerce, the user experience is the main thing. If the user does not have a good experience browsing your website, he will simply abandon it and go to the competition. To avoid it is basic its good operation and this depends on a good ecommerce development.
According to recent studies, 85% of users abandon the buying process by already having items in the shopping cart, if they perceive that the store is difficult to navigate. Therefore, take care of ecommerce development, it is vital.
KEY TO TAKING INTO ACCOUNT IN ECOMMERCE DEVELOPMENT
Somos Sinapsis, experts in ecommerce development in Barcelona, they advise us on the aspects that we must watch as far as development and maintenance ecommerce. We could say that there are some key indicators in which ecommerce businesses can focus. In addition to certain areas where it usually fails and should be improved to avoid overcoming the competition:
Buying behavior: Alternates between traditional web or mobile web, the latter is often below the average performance in a series of key indicators.
Load time: The average load time of the home of a web buying platform is usually 3 seconds (slow) and 7 seconds in its counterparts for mobile (very slow).
Rating: Updating and patching applications frequently is always a great way to keep a good rating. It is basic in ecommerce maintenance.
Contents and channels: Adapt the contents to each channel (mobile-web, combined with the responsive design) and use a terminology and approach suitable for each one. This is also basic in ecommerce development.
Shipping and payment: Facilitate the payment in the online stores offering alternatives in both the shipment of merchandise and the disbursement system. As for customer behavior, 51% of buyers are more interested in making their purchases through the mobile web than in buying via app, according to an E-commerce study published by Adobe.
THE IMPORTANCE OF ECOMMERCE MAINTENANCE
One part of ecommerce development is ecommerce maintenance. Failure to perform good maintenance reduces customer acquisition opportunities. But, in addition, if the server slows down the site, the navigation on our website is not pleasant and invites the visitor to leave the competition without hesitation.
On the other hand, any unexpected impact on the operation must be solved immediately so as not to cut the traffic to our website, since it will cost twice to recover it. And if mistakes are habitual, they will probably rule us out definitively.
Most online stores put a lot of effort into ecommerce development at the time of its creation, invest resources to have a good design, but then do not provide for regular ecommerce maintenance so that the site is always up-to-date and up-to-date. In fact, many have to take care of these tasks themselves, but then realize that they do not have the time or the knowledge that is needed to do it.
If you need help from an e-commerce expert, contact with Somos Sinapsis.