YOU KNOW WHAT IS THE REMARKETING?
Sure you have noticed that if, for example, you enter Amazon and you look at a specific product and discard it, then it does not stop appearing as an ad on every page you visit. It seems to chase after you to remind you that you were looking at it and did not buy it. That’s remarketing.
WHAT IS REMARKETING
If such user has shown any interest in any of our products or services but has not made any conversion, remarketing will attract you again by advertising for that product or service on other websites.
There are 5 types of remarketing strategies, all with the same goals:
Standard Remarketing: The user is shown an ad as it browses to other web pages that are associated with the display network. They are mainly used to promote your brand or customer loyalty.
Dynamic Remarketing: Unlike the previous, dynamic ads are displayed on the products or services that the user has previously shown interest in, which reinforces the impact.
Remarketing for mobile apps: Ads displayed to the user are related to a mobile app or website that the mobile has used or visited.
Search Remarketing: When a user accesses your website, shows interest in a product or service but does not finish the conversion, ads are created that will appear on Google when they search for that product or service.
Video Remarketing: This remarketing strategy is targeted to those users who have interacted with your YouTube videos, and is more oriented towards promotions and events.
HOW WORKS
The goal of remarketing is to focus on reaching potential customers who have already shown an interest in what we offer. Its operation is based on showing personalized ads through the Google Display Network.
This Display Network consists of more than two million websites, videos and applications where our AdWords ads can appear. We must take into account that the network reaches 90% of Internet users. In addition, it allows us to segment our ads in specific contexts, for specific users, in specific geographic locations, etc.
With these ads, the intention is to re-attract the user who was on our landing page or who was interested in our product or service but did not make a conversion to end their registration, subscription or purchase process.
Taking into account the number of websites where you can compare prices, in part we facilitate the decision to be looking for something that already caught your attention at first on our website. So the idea is: if you got interested in us once, why would not you do it again?
