DIGITAL COMMUNICATION, WHAT IS THAT?

According to the Theory of Communication, digital communication is one that transmits information through symbols. In recent years, more than 80% of communication has gone digital. We still keep coming letters and brochures, even some conventional phones are used. But even in these cases, most of the process is already digital. First the computer science and after Internet have spread, spread and, in a way, imposed, a format with which we can communicate of faster and comfortable form: the digital communication.   ANALOGUE HAS BEEN CONVERTED IN DIGITAL Digital communication is a phenomenon that has hit very hard in our daily lives. It has emerged as an inevitable consequence of the new technologies that are introduced in a vertiginous and […]

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COMUNICACIÓN DIGITAL, ¿EN QUÉ CONSISTE?

Según la Teoría de la Comunicación, la comunicación digital es aquella que transmite la información a través de símbolos. En los últimos años, más de un 80% de la comunicación ha pasado a ser digital. Aún nos siguen llegando cartas y folletos, aún se usan algunos teléfonos convencionales. Pero incluso en estos casos, la mayor parte del proceso es ya digital. Primero la informática y después Internet han divulgado, extendido y, en cierta manera, impuesto, un formato con el que nos podemos comunicar de forma más rápida y cómoda: la comunicación digital. LO ANALÓGICO SE HA CONVERTIDO EN DIGITAL La comunicación digital es un fenómeno que ha calado muy fuerte en nuestra vida cotidiana. Ha surgido como consecuencia inevitable de […]

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¿TIENES CLARO QUÉ ES EL REMARKETING?

Seguro que te has fijado que si, por ejemplo, entras en Amazon y te fijas en un producto en concreto y lo descartas, luego no deja de aparecer como anuncio en todas las páginas que visitas. Parece que te persiga para recordarte que lo estuviste mirando y no lo compraste. Eso es el remarketing. QUÉ ES EL REMARKETING El remarketing es una forma de publicidad online que forma parte de Google Adwords y que se basa en aprovechar  los datos de navegación de un usuario que ha visitado nuestra página web. Si dicho usuario ha mostrado algún interés en alguno de nuestros productos o servicios pero no ha llegado a realizar ninguna conversión, mediante el remarketing lo atraeremos de nuevo […]

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La previsión eólica en España

wind forecasting

En estos últimos años, la energía eólica ha sido la tecnología energética de más rápido crecimiento. En el caso de España, es la segunda tecnología que más potencia instalada posee, cubriendo el 16,4% de la demanda eléctrica. Así mismo, se ha consolidado como la tercera tecnología que más aporta al sistema tras los ciclos combinados y la nuclear. En el año 2010 se instalaron 1.516 MW eólicos, con una potencia que eleva el total acumulado en el territorio nacional a 20.676 MW, confirmando a España como la cuarta potencia eólica mundial. Sin embargo, tal cantidad de capacidad eólica instalada puede tener efectos negativos sobre el sistema eléctrico, y que pueden agravarse a medida que aumente el grado de penetración de estos sistemas en la red nacional. El principal […]

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MULTIPLE REGRESSION

We use multiple regression when we study the possible relationship between several independent variables and one dependent variable. For example, we can study human intelligence taking the IQ as the response variable and it is possible that we believe may be related to other variables such as brain size, the size of the person and sex. We could add to the study as independent variables. A multiple regression model could offer a response such as: IQ = 80 + 0.02 + 0.15 Size brain volume – 0.8 Sex, where the sex variable is a dichotomous or indicator variable coded as 0 for women and 1 for men. To interpret such a model must be very cautious. Multiple regression models inform […]

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FORECAST FOR BOX-JENKINS METHODOLOGY

The forecast for Box-Jenkins methodology part of the fact that the time series is predicted is generated by a stochastic process whose nature can be characterized by a model. To make such an estimate requires a monthly or quarterly time series that has a large number of observations. And the forecast for Box-Jenkins methodology involves finding a mathematical model that represents the mathematical behavior of the time series data, allowing setting forecasting only by entering the corresponding time period. The forecast for Box-Jenkins methodology provides predictions without the existence of any precondition, besides being parsimonious with respect to the coefficients. On the other hand, once you found the model can be made immediately predictions and comparisons between actual data and […]

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5 ESSENTIAL THINGS THAT MUST HAVE YOUR WEBSITE FOR A GOOD POSITIONING

When you start a project on the internet, what you expect is that your future «clients» know you or find you as soon as possible. For this, it is important that you get a good position in the search engines. And that will only get you through SEO. Well, you ask yourself, what is SEO? They are the initials of Search Enginer Optimazition. That is, SEO encompasses all the marketing strategies that help us improve the positioning of our website. And not only that. If not it also helps us to get more traffic and more visibility. It will seem a bit exaggerated, but once you have created your page, SEO is everything. Of course there are many strategies that […]

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WIND ENERGY FORECASTING

Various methods classified according to time-scales or methodology, are available for wind energy forecasting. Actually, classification of wind energy forecasting approaches in terms of time-scale is unclear. However, making reference to a great deal of studies in this field, wind forecasting can be separated based on the prediction horizon into three categories: Immediate-short-term (8hours-ahead) forecasting, Short-term (day-ahead) forecasting, Long-term (multiple-days-ahead) forecasting. Moreover, as shown in Table 1, applications of specific time horizon in electricity systems are consequential different. Wind energy forecasting schemes can also be classified based on their methodology into two categories: Physical approach (deterministic approach). Physical method or deterministic method is based on lower atmosphere or numerical weather prediction (NWP) using weather forecast data like temperature, pressure, surface […]

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HOW THE ELECTRICITY MARKET PRICES ARE SET?

We constantly see how the electricity bill fluctuates, but this is nothing more than a reflection of the price of electricity. The question is: how the electricity market prices are set? How is the price of electricity decided? In our country this is done through a formula known as a marginalist market. THE FORMULA OF THE MARGINALIST MARKET The way in which electricity market prices are decided is simple. The highest price is chosen. The last plant that is needed to satisfy the demand is the one that establishes how much will be paid to the others. Nuclear power and hydro power are the first to enter the daily electricity market, also known as pool, and offer zero to have […]

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DO SOCIAL NETWORKS HELP TO INCREASE YOUR INCOME?

Preparing a good social networks strategy can be tricky. It requires a lot of time for study, preparation and execution. But in exchange for all this dedication, your business will win in customer service, in repercussion and in popularity. With that, you will increase your income. With a good strategy in social networks you can get to: Differentiation: You can get a differential value to your brand, get customers to see in your business that different that does not have your competition. Credibility: Generating qualified content on your sector your customers will see you as an expert on the subject. In addition, well, you will gain their trust. Engagement: With content marketing you will have a relationship with your customers, […]

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