WHAT IS PROGRAMMATIC MARKETING

programmatic marketing

Programmatic marketing is the technology that implements an automated set of rules for the audience and customers with personalized ads. This means that the user is impacted at a specific time and context by targeted advertising campaigns. These campaigns are carried out based on data obtained from the analysis of generic data on wider recipients. The selection of this data will be based on the similarities that can be exploited in the campaigns that we are interested in setting up.  Programmatic marketing offers the opportunity to analyze the behavior of visitors to a website, detecting their tastes and preferences.  This makes it possible to make personalized recommendations automatically, through SMS marketing, email marketing, social networks, web pages or the site […]

Read more