WHAT IS WEB ANALYTICS
Web analytics is the process of collecting, measuring and evaluating data used in the world of digital marketing to analyse the information collected regarding user behaviour on a website, in order to understand and optimise its use. Web analytics allows to analyse recurring trends and behaviours over time, compare the performance of SEM, SEO, Social Media, among others. In addition, web analytics makes it possible to evaluate the performance of the website and to know as accurately as possible the behaviour of users on it. In this way, online marketing professionals can make strategic decisions and propose performance improvements to ecommerce. Somos Sinapsis, a strategic consultancy and SEO agency in Barcelona, helping companies to develop their business using the Internet […]
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