The covid 19 pandemic has highlighted the importance of ecommerce: many companies have survived thanks to it, and ecommerce development has been boosted enormously. In the midst of the widespread crisis, online shopping was a valuable resource for businesses and consumers alike.

Marketing experts have already announced that the increase in e-commerce sales will continue even after the pandemic is over. Therefore, the trend in ecommerce development is on the rise, as the general population is becoming more and more comfortable with this mode of shopping. In addition to allowing them to maintain the recommended social distance, people who still trusted this shopping method have had the opportunity to see that it is safe, convenient and effective.

In the agency Somos Sinapsis, specialists in ecommerce development Barcelona, they comment on the particularities of this sustained boom.

Voice search in ecommerce development

Elements such as the Google Assistant, Alexa and Siri have been facilitating certain aspects of users’ lives for some time now. These devices help make a subtle transition from “typing” to “speaking”, one of the most discussed trends in the e-commerce world. Probably voice search which will not only ensure the best customer experience, but will also be the future of SEO.

Automated marketing

Marketing automation is already a must-have tool to help online businesses grow and meet their financial goals. It allows marketing processes to be managed and automatically executes campaigns in multiple ways. When you combine e-commerce with marketing automation, you deliver a high-quality shopping experience and can create marketing campaigns designed to effectively reach your audience.

But marketing automation goes beyond scheduling social media posts and email. Its most prominent step forward is enabling easy-to-access shopping carts and personalised landing pages to make the customer feel comfortable and satisfied shopping.

Artificial intelligence and reality

Many companies already rely on artificial intelligence for their tasks, identifying market patterns based on browser history. They have already seen a significant increase in sales revenue after implementing artificial intelligence in their organisations.

For its part, augmented reality allows users of online shopping to have a more complete experience by being able to visualise the product in its entirety. For example, in the case of buying furniture, in order to know if it will fit in the real environment, augmented reality allows them to place it in the room to see how it would look.

Ecommerce development is unstoppable, and it is vital that retailers in this industry keep up with the latest trends to maintain and grow their brand.

This post is also available in: Español

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