ARE YOU LOOKING FOR YOUR SEO AGENCY? DO NOT BE FOOLED
One of the fundamental pillars of any online business is to get a good position in search engines. To achieve this, we need a good strategy. And for that we will need the services of an SEO agency.
But the network is full of companies offering SEO services of all kinds. Companies that charge a lot for creating a couple of links in directories, people who make great promise, elements that risk a lot causing penalties … So the question is how to find a good SEO agency?
To choose the best SEO services agency we must analyze a series of aspects that, in many cases, are hidden and do not reflect reality. The problem is that many agencies are still using old SEO strategies that are no longer working and, in fact, can lead to penalties. Therefore, to choose the most appropriate SEO agency, it is better to properly evaluate the following aspects:
THAT FOCUSES ON YOUR BUSINESS
The most efficient SEO agency will take enough time to understand your business model, your goals and your goals. It will also strive to understand your current position in the market to, depending on it, offer you the career guidance you deserve and, jointly, define the strategy that suits you.
ANALYSIS OF YOUR WEB
If you start to test an SEO agency and see that you have already analyzed your site, showing you the problems of indexing your website, the number of incoming links, the profile of the online site, potential technical problems and so on, you can be sure that It is a serious and committed agency with the project.
LOOK HIS GOOGLE POSITIONING
Do a Google search with a term related to SEO positioning, such as «web marketing», adding the name of your city. Ideally, the agency you have chosen should appear among the first search results. If not, how can you guarantee that it will position your site in the highest ranking in Google?
CHECK THE RANKING OF OTHER CUSTOMERS
Ask them to give you a list of competing keywords to determine the ranking of your other customers. If they make excuses or show disinterest in giving you that information you can start looking for another SEO agency, because they surely can not show good results.
ASK ABOUT CANCELLATION POLICY
What will happen if in the future you make the decision to end that working relationship that you maintain with that SEO agency? Before signing anything you should carefully review your cancellation policy, especially issues such as removal of links or reduction of optimization on the page.
RANKINGS AND CONVERSIONS
Make sure that the SEO services offered by the agency include these two factors. What is an SEO agency for if it will not position you or if it does not include a conversion strategy for the site?
HOW YOU WILL RECEIVE REPORTS
It’s important to be clear on how the agency will hold you accountable. Will you get monthly reports in full detail of the SEO management or will they do it through the acquisition of links? Let them know if the results will be delivered in printed documents, sent to you by email or even if the agency is willing to give you a test of their activities.
SEO TEAM UPDATE
And finally, it is also essential to pay special attention to the fact that the agency you hire is kept up-to-date with the latest tools in the sector. The SEO services industry is very dynamic and constantly evolving, so if you notice that you are using obsolete practices or methods, it is best to look for another company.
If you are looking for a SEO agency, you got to know about Somos Sinapsis!
Nicola Picasso
Nicola Picasso, padre y marido enamorado es un apasionado del deporte, especialmente del trail running. Atleta X-Bionic, Tailwind Trailblazer y Bamboolabs Ambassador, ha hecho de su afición por correr toda una aventura que trasciende las redes sociales.