Categoría: Web

Technological advances and the increasing use by humans of multiple virtual platforms and smart devices has generated a sensible increase in communications and commerce online. The shops at street level, whose personal and direct was one of its pluses, have been overtaken by the speed, reliability and versatility of purchases and sales and ultimately business offered by the web. One of the few negatives that can have this massive increase in online shopping may be just the massiveness, which as investors and business managers via web can relegate us to ignorance and poor clientele. One of the main goals of any first-store or with some experience in the matter must be the initial increase of customers and media positioning, sometimes […]

If you want to publicize your business, get customers, or sell your products, you must make yourself known. And today, most of the searches are done online, so that online marketing should play an important role in your marketing strategy. A online marketing plan is essential, not only to achieve the stated business goals, it is also imperative to retain customers and to publicize the products and services of your business. But the question is how good online marketing work? The agency Somos Sinapsis will help you make a good marketing   INITIAL ANALYSIS The first step is to analyze the business situation to define the objectives to be achieved. You have to determine how the business is, what audience it […]

For B2B it refers to the exchange of products, services or information between companies and not between businesses and consumers, which is known as B2C, although demand in the B2B marketing depends directly on that exists in the B2C. But we must say that, unlike trade with consumers, it is difficult access to customers. Imagine you have a company that sells x product and want to advertise to reach your target audience. Start with advertising on social networks, so you create a campaign, you segment with people who like the product. At the end you add a budget and you have your campaign running and coming directly to people interested in it. Some other methods very effectively choosing as email […]

We’re midyear and is the time to evaluate what are the trends in web design and development that are more running this year and which could highlight for next year.   When we talk about web design and development, trends are like fashion, come and go. Some are dictated by usability and others are determined by changes in the industry itself. Consider the most popular changes: The burger menu The popularization of smartphones has brought about many changes. One of them is the appearance of the burger menu. We no longer have a fixed menu on a bar top or side, but remains hidden until we click on it.         Subtle animations but enriched The rich animations […]

Online marketing is the application of marketing strategies carried out in digital media. Online marketing is a broad concept, which must be known tools and channels to meet short-, medium and long term, as in any marketing plan. All technical off-line world are imitated and translated into a new world, the online world. In the digital realm new tools such as immediacy, the new networks that arise every day, new technologies, and the possibility of actual measurements of each of the strategies employed appear. Online marketing is a concept that encompasses strategies for using Internet to promote and sell products and services. Online advertising, ads on websites, email marketing, advertising and positioning in search engines, use of media and social […]