Category: Ecommerce development

Importance of ERP integration in ecommerce development

integracion ERP

The ERP (Enterprise Resource Planning) is an information system that integrates the internal operations of the company; such as production, logistics, distribution, human resources. ERP integration in an ecommerce automates all processes and operations. It also simplifies the work and collects all the company’s information on the same platform, which saves time and costs. In Somos Sinapsis, ecommerce agency in Barcelona, we are specialists in making integrations between ERP systems and eCommerce platforms such as Magento (1 and Magento 2) or Prestashop.  ERP integration in eCommerce Before performing any ERP integration, a few tips should be considered. First, they should make sure that the chosen ERP meets the needs and desires of the customer. After customizing the ERP purchased, the […]

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Omniwallet, a new omni-channel loyalty tool

Some companies dedicated to the development of internet businesses have been researching for some time now an easy, economical and effective solution to increase omnichannel. With Omniwallet, the Somos Sinapsis agency has achieved this, taking a step forward in 360º loyalty.  This omnichannel solution achieves customer acquisition and loyalty, acting as a link between the physical and virtual worlds.  Until recently, this consisted in the development of an App, which in some cases is effective, but most of the time it has more disadvantages than benefits. Thus, Somos Sinapsis has created cards called Omniwallet, updating their data and connecting with other systems to become a bridging tool.  Onmiwallet and the use of mobile wallets By means of this simple technology […]

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Woocommerce, one of the most popular CMSs

WooCommerce is a WordPress plugin that incorporates an online shop into a website. It includes everything required to set up an online shop, such as shop pages, shopping cart, methods, calculation of shipping costs, etc. You can upload products for sale, as well as add descriptions and prices. WooCommerce is one of the options you can count on to create an online shop. It is the creation of the company WooThemes, which launched it on the market in 2011 without suspecting the success it would bring in the ecommerce world. Today there are already more than 32 million downloads of WooCommerce, being the basis of 30% of online shops worldwide. Somos Sinapsis, a specialised ecommerce development agency in Barcelona, explains […]

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Tips for a good web layout

It is not uncommon for developers to have to face web layout against the clock. This can happen for several reasons: the company does not have a web designer or it is up to someone who has some knowledge, but not enough. Web layout agencies, such as Somos Sinapsis, specialists in web design and development, give some tips on web layout.  Web layout for sketching Before starting the layout, it is necessary to make sketches to organise a good distribution: the header, menu, headlines, paragraphs, images, and banners, among others.  Colours are also very important, and they should contrast with each other. HTML5 tags are useful for improving indexing. HTML5 offers many tags to choose from, <header>, <nav>, <figure>, >figcaption>, […]

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WHAT IS AN ECOMMERCE AGENCY

In recent years, the rise of e-commerce and the increasing popularity of smartphones have made online shopping very popular. As a result, many companies have had to adapt to this new trend and hire the services of an ecommerce agency. According to recent research, more than half of Spaniards shop online at least twice a month. This new way of shopping allows consumers to purchase a product online anywhere and at any time of the day. In addition to being able to consult and obtain prior information about the product’s characteristics and other user opinions. In this sense, consumers are becoming more demanding, more informed and more engaged. Therefore, brands must adjust their strategies and value propositions to increase customer […]

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Advantages of Magento 2

That Magento is a leading application for the creation and management of online shops is nothing new: many companies have been benefiting from it for some years now. Magento 2 comes in its most recent and advanced version, which means another step forward.   In the agency dedicated to business web development Somos Sinapsis, they insist that you know the improvements that have made Magento 2 the benchmark for many ecommerce. The outstanding improvements of Magento 2 With the Magento 2 version, the caching system called Varnish brings more speed than in its previous version. It has also incorporated separate databases, as well as production and development environments. In this new Magento version, its new architecture allows customisation of the new […]

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ECOMMERCE DEVELOPMENT TRENDS 2021

The covid 19 pandemic has highlighted the importance of ecommerce: many companies have survived thanks to it, and ecommerce development has been boosted enormously. In the midst of the widespread crisis, online shopping was a valuable resource for businesses and consumers alike. Marketing experts have already announced that the increase in e-commerce sales will continue even after the pandemic is over. Therefore, the trend in ecommerce development is on the rise, as the general population is becoming more and more comfortable with this mode of shopping. In addition to allowing them to maintain the recommended social distance, people who still trusted this shopping method have had the opportunity to see that it is safe, convenient and effective. In the agency […]

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TRENDS IN WEB DESIGN 2021

diseño web

Web design is a sector which is in constant evolution and transformation, so it is of vital importance to be aware of new trends in web design and development. Every year new ways of presenting a web page arise to capture the attention of the target audience and to improve the organic positioning (SEO).  The advances in web development and design originate from the needs and desires of clients and interns, as well as taking into account current trends. In Somos Sinapsis, web design agency Barcelona, are responsible for studying each case to define, design and implement the design and development of the website for companies and brands.  New trends in web design Nowadays, for a company, whatever its sector, […]

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MYSTERIES OF GOOGLE ALGORITHM

The computing universe is as infinite as it is fascinating, and one of its inhabitants are the algorithms. Much talked about lately due to Google’s algorithm. Algorithms are mathematical formulas that channel data into tangible results, something in which Google has special expertise, creator of one of the most complex algorithms today. The purpose of the Google algorithm is to position millions of websites in its search engine and reflecting the different organic results called SERP’s or in other words: the results that appear on the search page. The operation may seem complex at first glance but, and without detracting at all from Google’s excellent work, it can decrypt without problems. The professional experts in development of the SEO agency […]

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